Words by Kylie Chown
I was talking with someone the other day about how easy it is to find information on the internet. At any time of day you can search for almost anything online. The same goes for people. Searching somebody’s name online is a bit like the modern-day Yellow Pages, most people are out there and you can find out a lot about them by doing a quick search.
Career Enlightenment reported that 77% of employers use social media to find candidates, 20% of employers use social media to screen candidates and 69% ofemployers have rejected candidates based on their social media activity. 5 things you can start doing today to manage on online reputation include:
1. Audit your Google search results
Once or twice a month to be sure that there is no negative content among the top results of Google. You can then use Google Alerts to set up a notification of your name and phrases that you are associated with.
2. Review your settings on social media to ensure they are set to private.
3. Apply tools to support you in managing your Online Reputation
Some you might like to try include www.socialmention.com or www.howsociable.com.
4. Secure your name as an URL
Even if you are not planning to use it anytime soon, it can be key in future proofing your online presence. Think of it as your digital real estate, once it’s sold to someone else, it can be costly to get.
5. Manage your online reputation by building custom content supporting your brand
By proactively creating positive content, you push down negative content. Even if you are not currently looking for a new position, by effectively managing your online reputation as an ongoing activity, you won’t have an issue should a recruiter do a search on you in the future.